I want to change the way you look at undies...and yourself!

For you and the planet.

Our Story

I am Canadian and proudly so, and like many Canadians, my story and my history stretch beyond this wonderful country.  I came to Canada at the age of 11, following my mother who arrived years before us as a refugee.I was born in El Salvador, and lived there during a time of guerilla warfare, government oppression and, at times, disturbing violence around me.

In Canada, raised by my single mother who worked multiple jobs to keep food on the table and clothes on our backs, I learned the value of hard work and the potential of what one woman can do when she is determined to build her future.

My journey to founding CaroQuilla began when I was a professional bra fitter for the renown retailer Nordstroms.  I managed the lingerie department and a team of amazing women.  In this role, I helped customers with the very personal task of bra fittings.  It was there, standing in the change rooms beside women who were at their most vulnerable, I gained clear insight about how women often feel about themselves.  And at the same time opened my eyes to my own self perceptions.  So many women were ashamed to show me their bodies.  They were even  reluctant to see themselves in the mirror. Almost without exception, they would point out their flaws.  Comment about the least favorite thing about themselves.  From my unbiased perspective, I would see and tell them how beautiful they were. I took the time to make them aware of Positive attributes, ones that seemed obvious to me, that were they could and should focus on.  When I was able to see smiles on their faces, and when they allowed themselves to see the beauty I saw. This was the most rewarding part of my job.

The experience opened my eyes and helped me realize how a piece of clothing that (in the case of undies) isn’t seen by others, can have a big impact on a woman’s self-perception. 

Everyone aspires to look and feel beautiful and comfortable. With the right garment and the right perspective, every woman is capable of recognizing just how beautiful they truly are. 

We all tend to find something we don’t like about ourselves, and we think others judge us for it. Often, we allow this perceived flaw to partially define who we are. 

I started Caroquilla to empower women and make a positive impact on the environment.  I believe in the importance of always striving to lift each other up. 

So, with everything I learned in those lingerie change rooms, I decided to start my own line of Bamboo underwear. I designed undies that could be worn every single day without sacrificing your comfort. They’re made to complement a woman’s natural shape, and since we’re dedicated to the environment, I knew we also had to use sustainable materials and contribute to the greater good in the process. Bamboo was the perfect choice. 

Thank you so much for visiting our online store.

Love,

María

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